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Pre-Roll Is The Most Informative And Engaging Video Ad Format, According To Scientific Media Trial.
YuMe Collaborates with Nielsen as First Programmatic Platform to Bring to Market Campaign-Level Audience Measurement for Connected TV.
Study: Pre-roll Ads Least Intrusive, Most Memorable Video Format.
Pre-Roll is the Most Engaging Video Ad Format say YuMe and IPG.
Baby boomers' digital behaviors and what they mean for brands.
High quality video key to attracting millennials.
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