The technology platform from Crowd Science is a game changer for publishers and the ad targeting industry

New York (May 15, 2012) –  Crowd Science today announced the first results from customers on [the performance of] CITRUS™, the unique first party audience segmentation and targeting platform for online publishers and content networks. The announcement was made during Internet Week at the Conversational Marketing Summit in New York City. Federated Media Publishing is hosting the event. Since launching CITRUS last October, Crowd Science has acquired an impressive list of online publishing customers including Ziff-Davis, Federated Media Publishing, Huddler, ifood.tv and IndieClick.

Results confirm that CITRUS’ first-party segmentation and targeting capabilities change the game for publishers by allowing them to differentiate themselves to advertisers and increase monetization from more of their online audience. The power of the platform comes from its combination of psychographic research and behavioral and contextual targeting, which is then overlaid with proprietary machine learning. The resulting output creates highly accurate audience segments across every pocket of a site or network of sites. This innovation drives a level of detail and clarity for online publishers that are not available using standard analytics or targeting solutions.

Ziff Davis

Ziff-Davis works with Crowd Science to supplement its powerful BuyerBase targeting system and offer new audience segments to attract advertisers. “CITRUS segments allow us to include precise targeted line items in our RFPs that attract our advertisers and win business,” Marcella Reginault, VP of Marketing & Sales Operations at Ziff Davis said. “We incorporate Crowd Science audience segments to hone in on specific targets within our owned and operated sites.”

Federated Media Publishing (FMP)

Federated Media Publishing (FMP) partners with Crowd Science to understand and segment its diverse audience across more than 350 sites. Last month, FMP began selling Crowd Science audience segments within its advertising portfolio. The first segments include “digital gadget sharers,” “recipe sharers” and “Twittering moms,” with dozens more in development. “We look forward to using this intelligence to inform FMP’s ad products and boost the way our brand partners get their messages to the right audience,” said Michael Goodman, Director of Market Research at FMP.

ifood.tv

ifood.tv recently joined forces with Crowd Science to help leverage their first party data to better define, segment, and target the niche audience they’ve cultivated.

“For example, a BBQ food product company can now reach just the BBQ enthusiasts they are seeking on ifood.tv and not have their ads blanketed blindly across the site,” states ifood.tv founder Vikrant Mathur. “Given the specificity with which consumers are now selecting their food, it is imperative that brands target the correct audience. “The technology Crowd Science provides helps us connect brands with the right audience, at scale.”

Huddler

Huddler came to Crowd Science seeking new options for its ad sales team to offer advertisers. Traditionally focused on site-by-site sponsorships, CITRUS allowed them to uncover more of the valuable niche audience segments their advertisers wanted across their entire network. “There is no doubt that Crowd Science helped enable and differentiate our proposal and allowed us to win some big brand campaigns,” says Adam Ferren, Director of Sales and Revenue Operations. “We recently received a second RFP from a new sporting goods advertiser, and it’s because of Crowd Science that we were able to add a quality account like that to our client list.”

“Until now, publishers have had challenges in truly measuring and harnessing the unique attributes of their entire audience,” says Crowd Science CEO Corey Leibow. “We are thrilled with the results our customers are seeing with CITRUS, and the positive response we are receiving in the market.”

About Crowd Science

Crowd Science ( http://crowdscience.com ) is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. With offices in Silicon Valley, New York and Toronto online publishers turn to Crowd Science for its powerful and holistic combination of demographic & psychographic insights, and best-in-class technology to improve display-advertising precision and increase revenue.

Press Contact

Mike Smith PR Representative 703-623-3834 mike@msbdinc.com

New York (February 21, 2012) — Crowd Science has released a new Orange Paper on consumer branding, identifying potential audience and targeting buyers for advertisers. Crowd Science is the creator of CITRUS™, and is thus calling the primer on digital publishing an “Orange Paper.” Download this new Orange Paper, Online Display Advertising and the Allure of the Funnel, for free today.

CEO Corey Leibow will present tomorrow at the AlwaysOn Conference on key features of the CITRUS platform:

• Consumer Intent: Traditional Behavioral Targeting and click measurement is ineffective. Eight percent of users on the Internet account for 80% of all ad clicks.
• Contextual Targeting: Such as how Amazon engages shoppers, uses cookies to create powerful data-mining engines to track consumers.
• Retargeting: Gathering individual browsing habits from site visitors and then using the ubiquity of ad networks to ‘follow’ those visitors virtually wherever they go online.
• Audience Segmentation: Direct engagement with visitors provides publishers the freedom to find out anything about a user.

“The advancements in the demand side eco-system have driven publishers’ CPM’s lower,” says Leibow. “Media buyers and advertisers believe they can find a similar audience on the open market for far less, and bypass the publisher’s higher priced ad inventory entirely by purchasing ‘third party’ data or remnant and run-of-site space for pennies on the dollar.”

Crowd Science has shown it can further pinpoint a larger group of targeted consumers by employing strategic surveys and machine-learned publisher data. The CITRUS platform uses first party data gleaned from the publisher’s own readership. The information is extrapolated across a much more extensive audience-set to better focus on consumers that are more likely to be moved into the highly valued brand consideration segment where they are more likely to act.

Crowd Science researchers are pioneers in identifying consumers beyond using the cookie mining technology that has raised privacy concerns for the consumer. It does not collect personally identifiable information. Thus Crowd Science “calls out its competition” to better understand audience.

“Publishers need audience segmentation now to understand buyer motivations,” says John Martin, Crowd Science co-founder. “Crowd Science is leading the way in providing accurate and relevant information to the publishing sector, opening the door for publishers to take back control of the advertising / marketing of their brand rather than watching on the sidelines as ad agencies control the revenue.”

Martin said: “Online publishers are facing a dilemma, experiencing declining CPM’s and a lack of new sources of revenue. They have little control over their audience assets and less knowledge about who [the visitors] they are reaching. It becomes more difficult to maximize their ad dollars over time, a problem which Crowd Science has created a solution,” he added.

OnMedia, the organizer of the AlwaysOn conference, has recognized Crowd Science as a 2012 Company to Watch.

Publishing Executive magazine recently noted: “Crowd Science helps online publishers solve the Data Catch-22.”

About Crowd Science

Crowd Science (http://www.crowdscience.com) is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers. The world’s top publishers use Crowd Science and its powerful combination of demographic & psychographic insights, and best-in-class technology to improve display advertising precision and increase revenue.

Press Contact

Please send all press inquiries to press@crowdscience.com.

Crowd Science JustAsk! holiday shopitudes study finds half of consumers don’t like Christmas shopping

San Jose, CA (January 14th, 2012) — Print and email still beats Twitter and Facebook for consumers seeking great holiday deals, according to the latest JustAsk! survey on consumer shopping trends from audience research and measurement company Crowd Science. The study measured the Shopitudes of consumers during the 2011 holiday season between the weeks of Thanksgiving and Christmas.

Holiday shopitudes

The holidays are NOT a favorite time to venture into the stores for almost one-half of study participants: 47% disagreed with the statement “The holidays are my favorite time to shop in person”, while only 15% agreed. The negative sentiment was more pronounced as time progressed, with disagreement climbing from 45% before Thanksgiving to 49% as the holidays approached.

Almost one-quarter preferred conducting all of their holiday shopping online. But despite the relative ubiquity in ecommerce, one-in-five worry about security when buying online. The concern over online safety was more pronounced among lighter Internet users (less than 24 hours per week) versus their more experienced counterparts. Those aged 24 years or younger were less inclined to prefer online shopping for the holidays, as compared with older shoppers.

Whether they shop in person or online, 17% of respondents admitted to doing nearly all of their holiday shopping at the last minute. Among those who denied being last-minute shoppers, women were more prominent, at 51% versus 38% of men.

Where the deal hunters… hunt.

When searching for the best holiday deals, 25% of those surveyed chose “visiting companies’ websites” as their favorite method, followed by print/hardcopy at 15%. Email newsletters & notifications (13%) and talking with friends and family (9%) each beat out social media channels like Facebook (3%) and Twitter (1%). One-quarter had no preferred method for finding deals.

Holiday spending trends

4-in-10 anticipated spending about the same amount during the holidays as they had the year before. Those who indicated they would spend less traced more to lower income households. More interestingly, as the holiday season progressed, the study found a five-point increase in those anticipating spending more. The week of Thanksgiving, 17% said they would spend more, rising to 22% as the Christmas holiday drew closer.

“Our Shopitudes study indicates social media like Facebook and Twitter have some way to go when it comes to influencing holiday shoppers,” says Crowd Science VP of Research Sandra Marshall. “Another fascinating finding is the significant change that can occur in consumer shopping trends, behaviors and sentiment over time. As the holidays approach, we saw a shift in consumers’ spending plans, away from sticking to last year’s holiday shopping budget, and more toward increased holiday spending.”

The study was performed in two waves over the extended holiday season from November 16th through December 29th, 2011. The research was conducted across the Crowd Science network with a sample of 5,301 respondents.

About Crowd Science

Crowd Science is innovating audience targeting and segmentation with a powerful combination of demographic & psychographic insights and best-in-class technology to improve display advertising precision and increase revenue. The world’s largest online publishers use Crowd Science including Federated Media, Scripps, NHL, Meredith and Everyday Health.

About JustAsk!

JustAsk! is an opinion research initiative by Crowd Science delivering timely, topical insights about consumer attitudes and opinions. JustAsk! is ongoing, conducted via survey technology and uses random sampling to collect the opinions of visitors across a network of 10,000 websites.

Press Contacts

For more information, please email press@crowdscience.com.

Alliance delivers comprehensive solution for Publishers to control, energize and responsibly monetize their audience data

New York and San Francisco (December 14, 2011) — Krux (KruxDigital.com), the technology leader in Audience Data Control solutions, and Crowd Science, the first-party audience measurement and segmentation company, today announced a new technology and services alliance. The two firms will collaborate to enable digital publishers and website operators the ability to extract greater value from their media and audience assets.

Crowd Science provides the ability to uncover and define rich, differentiated audience segments to inform publisher sales strategy. Krux delivers a comprehensive Audience Data Control platform, making those audience insights actionable as website operators put them to use enhancing consumers’ content, commerce, and advertising experiences. Together, the companies deliver a solution unique in its breadth. Publishers get the consumer insight, data control, and ‘table stakes’ audience infrastructure required to generate new revenue through intelligent, effective targeting strategies.

Krux delivers a platform to help large and small websites control, energize, and responsibly monetize consumer data across screens and sources. Through Krux solutions, website operators receive technology, service, and advisory support to unlock new revenue opportunities. According to a recent Krux report, publishers have the potential to realize 15-30% incremental, highly profitable data-driven revenue through application of Krux’s Audience Data Control platform.

Crowd Science provides publishers with a massively scalable data-generation solution that combines the power of deep audience demographics and psychographics with rich behavioral and contextual insights. The result is publisher-owned, first-party data used to segment and target audiences, increase the available high-value audience segments by 10-30%, and expose new sources of high-value advertising inventory.

“The ability to collect deep audience insights, turn those insights into actionable data assets, and then seamlessly and securely apply those assets to benefit a client’s business is extremely powerful,” said Crowd Science CEO, Corey Leibow. “By collaborating with Krux, we combine our strengths to deliver a unique first-party data solution that enables new advertising revenue through differentiated audience-based offerings.”

The alliance will provide publishers and website operators with deeper levels of audience insight, uncovering valuable pools of advertising inventory in a way not possible with legacy systems or via traditional third-party data providers. Crowd Science will leverage components of the Krux platform to help power their consumer tracking, data analysis, and audience segmentation. The audience insights delivered by Crowd Science will seamlessly integrate with the Krux Audience Data Control platform, shortening the path from analysis and insight to action and results.

“Krux is building data fabric for the consumer web, and core to that is providing operators with the technology and insight to analyze, energize, and execute against their audience assets,” said Tom Chavez, Krux co-founder and CEO. “Our relationship with Crowd Science represents the combination of those two critical elements: infrastructure and insight. Together, we’ll empower clients to uncover new revenues streams, while simultaneously delivering smarter and cooler web experiences for consumers.”

About Crowd Science

Crowd Science (http://crowdscience.com) is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network, PC World, NHL, Meredith and Everyday Health turn to Crowd Science for its powerful and holistic combination of demographic & psychographic insights, and best-in-class technology to improve their display advertising precision and increase revenue.

About Krux

Founded in 2010, Krux is building data fabric for the consumer web. The company’s platform helps large and small websites control, energize, and responsibly monetize consumer data across screens and sources. With Krux, websites become more secure, more intelligent conduits of consumer interests, behaviors, and intent. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. More than twenty leading publishers and website operators in the US and Europe have adopted Krux technology. Find out more at www.kruxdigital.com.

Press Contacts

For Crowd Science, please send an email to press@crowdscience.com

For Krux, Lauren Karp, Lauren_karp@yahoo.com, 415.533.4000

San Francisco, CA (November 19, 2011) — Crowd Science today released “Make it Social” and Brand Target as part of CITRUS – the recently launched first-party measurement, segmentation and targeting platform for online publishers.

The two new features allow publishers to segment their audiences and then target advertising to them in two important new ways – based on social media engagement and brand awareness. Online publishers already using CITRUS include Scripps Networks, the National Hockey League, Federated Media, Investing Channel and Martini Media.

The social media and brand intelligence gathered by CITRUS are derived from the publishers’ own first-party data. The technology combines Crowd Science survey methodology with behavioral and contextual data to build its proprietary “pattern engine” that transforms more of a publisher’s audience into premium segments that then can be sold for a higher CPM value.

Make It Social allows publishers to segment and target audience based on social media engagement (Influencers, Engagers and Non-users) for popular social platforms like Facebook and Twitter. These new targeting options allow publishers to differentiate their audience and advertisers to better tailor their creative and messaging.

Brand Target enables publishers to gather detailed audience data about awareness or ownership of specific brands. Publishers can then offer brand advertisers a way to better pinpoint the audience most likely to respond to branded campaigns, or up sell and cross-sell opportunities.

“As our customer base has grown, we have learned that publishers consider social media engagement and brand awareness targeting as essential in helping drive ad sales and differentiate their audience in the market,” said Corey Leibow, Crowd Science CEO.

CITRUS provides audience measurement, segmentation and targeting, plus campaign effectiveness in a single end-to-end solution. The first-party platform enables publishers to develop their own audience insights and build custom advertising segments without reliance on third-party platforms that commoditize their data. Previously unidentifiable, low-value run-of-site ad inventory is transformed into premium publisher-branded segments and improves the transparency and efficacy of a publisher’s audience targeting capabilities.

About Crowd Science

Crowd Science (www.crowdscience.com) is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers. The world’s top publishers use Crowd Science and its powerful combination of demographic & psychographic insights, and best-in-class technology to improve display advertising precision and increase revenue.

Press Contacts

For more information, please send an email to press@crowdscience.com.

Crowd Science study finds more ‘Likes’ – but little love for wall posts, pictures, comments, videos and non-Branded Pages

San Jose, CA (November 7, 2011) — Facebook brand pages have been ’liked‘ by only 9% of Internet users — trailing the number of ‘likes’ for all other Facebook elements — according to the latest JustAsk! survey from audience research and targeting company Crowd Science.

But no single type of Facebook feature has attracted ’likes‘ from more than 20% of all survey respondents in the study, one potential reason why Facebook is moving to its new Timeline layout. “These findings show that while users have been willing to ‘like’ Facebook items to some extent, they’re far from loving the idea,” says Sandra Marshall, VP of Research at Crowd Science.

Wall posts, pictures and comments led the ’likes‘ list, each having been ‘liked’ by 16% of respondents. These were followed by videos (12%), non-branded pages (10%) and branded pages (9%).

Those who have ‘liked’ branded pages tended to skew younger and spend more time on the Internet.

Asked their reasons for liking Facebook items, over one-quarter reported ’liking‘ Facebook items because “I wanted to show my support” and/or “I enjoyed what was being said or shown.” These statements were shared by twice as many people as those who stated they did so “Because I like the brand” (14%), and followed by “To keep informed about the brand” (10%), “To inform my friends of the brand” (7%), “To get discounts on the brand’s offerings” (6%) and “To enter a sweepstakes” (5%).

Those over 65 were significantly less likely to ‘like’ items in order to keep informed about brands (1% compared to those ages 18 – 64 ranging between 9% and 13%). But while 23% of those under 17 said they would ‘like’ a Facebook item “because I like the brand,” this number dropped steadily as the age of respondents increased, down to 9% for seniors.

One in 10 have ’liked‘ wall posts, pictures, comments and/or videos on Facebook. The kinds of items ’liked‘ were consistent across gender and income groups. However, proportionally more respondents between 18 and 34 have ‘liked’ videos (14% compared to 9% for those 55-64) and pictures (18% compared to 11% for those over 65).

Findings in this study were gathered from a random sample of 1,224 respondents between June 10 – 22, 2011.

About Crowd Science

Crowd Science is innovating audience targeting and segmentation with a powerful and holistic combination of demographic & psychographic insights and best-in-class technology to improve display advertising precision and increase revenue. The world’s largest online publishers use Crowd Science including Federated Media, PC World, NHL, Meredith and Everyday Health. For more, ‘like’ Crowd Science on Facebook at www.facebook.com/crowdscience.

About JustAsk!

JustAsk! is an opinion research initiative by Crowd Science delivering timely, topical insights about consumer attitudes and opinions. JustAsk! is ongoing, conducted via survey technology and uses random sampling of visitors across a network of over 5,500 websites.

Press Contacts

For more information about this study, or to request a copy of the research, please contact press@crowdscience.com

Advertising, Publishing & Technology veterans from Forbes, [X+1], Quantcast, Skype, Tumri & Akamai Tapped to form inaugural Board

Mountain View, CA (October 5, 2011) — Crowd Science, the audience segmentation and ad targeting company for online publishers, has named six veterans in the online advertising and publishing industries to a new advertising ecosystem advisory board.

Board members will play a strategic role in furthering the growth of CITRUS™, a new data-generating platform from Crowd Science that provides audience research, segmentation and ad targeting, plus campaign effectiveness, in a single solution. CITRUS enables publishers to develop their own unique audience insights and build custom ad segments while improving audience transparency and ad-targeting efficiency.

The Crowd Science advisory board members are as follows:

Don Albert

Former VP & General Manager of the Americas and Advertising for Skype. Prior to launching Skype’s global advertising initiatives, Mr. Albert led advertising sales teams and pioneered new digital ad models at Prodigy, AOL, fusionOne, WashingtonPost.com, Pointcast and eBay. He also held marketing and sales management roles at The New York Times, and led sales development for Sports Illustrated and Newsweek magazines.

Bill Halter

Former Lieutenant Governor of Arkansas. Mr. Halter brings extensive leadership experience in the public and private sectors. He advised the President of the United States and was former COO of the Social Security Administration. Mr. Halter has also consulted for Fortune 500 companies at McKinsey & Company, and has served as board member of several companies including web traffic platform Akamai and business integration software firm webMethods.

TS Kelly

Principal of New York-based consulting firm The Media Strategist and a 20-year veteran in the media and market research industry. Mr. Kelly has held many senior research positions including Global Head of Research at Havas Digital and Vice President of Media Research for audience measurement firm Quantcast.

Calvin Lui

Executive Chairman of San Francisco-based Tumri, a provider of dynamic display advertising solutions. Before this, Mr. Lui was COO of performance marketing company Connexus and SVP at Ticketmaster. He has also held leadership roles at TheMan.com, Lycos, St. Paul Venture Capital and Credit Suisse First Boston.

Bruce Rogers

Chief Insights Officer at Forbes Media. Mr. Rogers is responsible for the company’s newly formed Insights division, and overseeing the CMO practice for Forbes.com that includes the CMO Network and Forbes CMO Summit. Before this, he was Chief Brand Officer for Forbes Media, responsible for all marketing, research and sales support.

Ted Shergalis

Chief Strategy Officer and Founder of New York-based online targeting firm [x+1], used by many of the world’s best-known brands. Mr. Shergalis is an industry innovator in predictive marketing and online media. Before this, he worked at Morgan Stanley in the debt and equity capital markets focused emerging technology and online companies.

“Each member of our new advisory board brings a level of expertise and perspective that will help us validate our strategy and support our excellence in the market,” said Corey Leibow, Crowd Science CEO. “We look forward to working with these industry luminaries in our efforts to bring new levels of ad research, segmentation and targeting to online publishers.”

The New Crowd Science Advisory Board will hold its first session in New York City on Wednesday, October 5, during Advertising Week 2011.

About Crowd Science

Crowd Science is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network, PC World, NHL, Meredith and Everyday Health use Crowd Science’s powerful and holistic combination of demographic & psychographic insights, and best-in-class technology to improve their display advertising precision and increase revenue.

Press Contact:

For more information, please contact press@crowdscience.com

Scripps Networks, NHL, Cox Media Group, InvestingChannel and Martini Media to partner with Crowd Science as charter users

New York and San Francisco (October 3, 2011) — Scripps Networks, the National Hockey League, Cox Media Group, InvestingChannel and Martini Media have partnered with Crowd Science as the first users of CITRUS™, an innovative audience measurement, segmentation and targeting platform for publishers. CITRUS is being formally launched today at the 2011 IAB MIXX Conference & Expo in New York City.

The new data-generating platform provides audience research, segmentation and targeting, plus ad campaign effectiveness in a single closed-loop solution. CITRUS enables publishers to develop their own unique audience insights and build custom ad segments while improving audience transparency and ad-targeting efficiency. These uniquely branded segments can then be used to attract premium advertisers, and dramatically improve campaign performance.

Unlike other audience data and ad segmentation platforms, CITRUS is a first-party solution that uses the publishers’ own data – eliminating reliance on commoditizing third-party solutions. Previously unidentifiable low-value run-of-site ad inventory is transformed into premium publisher-branded segments. The platform also provides control and safety in compliance with industry standards.

“Publishers are in desperate need of solutions that help them monetize more of their valuable audience,” says Corey Leibow, Crowd Science CEO. “CITRUS gives publishers back ownership of their audience data so they can increase ad sales and grow CPMs. In turn, their advertisers are able to find more of the valued segments they seek and improve campaign performance.”

Crowd Science offers a frictionless business model with competitive pricing for its audience research and campaign effectiveness tools. For the robust segmentation and targeting components, publishers pay a fee whenever CITRUS data is used for tasks like on-site ad targeting, off-site re-targeting, or data sales. Qualified publishers that sign on to the entire platform have the option to waive platform fees and get all-you-can-use access to its powerful audience research and campaign measurement solutions – a significant cost savings that reduces the need for multiple research and campaign effectiveness vendors.

CITRUS technology applies a proprietary ‘pattern engine’ and impression-level audience prediction to large-scale, statistically sound market research. This innovative combination of psychographics, analytics and machine learning increase the propensity of high-value audience segments – segments that were previously unidentifiable and therefore sold as low-value run-of-site inventory. This new data can then be easily integrated into the publisher’s own display ad-targeting servers like Google DART for Publishers (DFP), or as input into data management platforms such as Adobe Demdex.

Early BETA results from CITRUS found increases in the number of identifiable high-value audience segments of 10% to 50% when compared with standard ad targeting or third party segmentation solutions. In some instances CITRUS generated lift as high as 300% to 500%, depending on the segment.

About Scripps Networks Interactive

Scripps Networks Interactive (www.scrippsnetworks.com) is one of the leading developers of lifestyle-oriented content for television and the Internet. The company’s media portfolio includes popular lifestyle television and Internet brands HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and country music network Great American Country.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

About Cox Media Group

Cox Media Group, Inc. is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

About InvestingChannel Inc.

InvestingChannel (www.investingchannel.com) is one of the fastest growing financial media networks with over 200 premium websites, 10 million unique visitors and 300 million impressions per month.

About Martini Media

Martini Media is the platform for engaging people with the most influence and money online. Martini provides a publisher network of 1,000 sites in lifestyle and business with revenue support encompassing Web, video, mobile, email, social and data. For more than 270 premium-advertising clients, Martini combine proprietary audience targeting with full-service marketing support. Martini Media was founded in 2008, funded by Venrock, Reed Elsevier Ventures and Granite Ventures, along with a number of prominent angel investors. For more information, see www.martinimedianetwork.com.

About Crowd Science

Crowd Science (www.crowdscience.com) is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. Companies like Turner Network, PC World, Viacom, Meredith and Everyday Health use Crowd Science’s powerful and holistic combination of demographic & psychographic insights, and best-in-class technology to improve their display advertising precision and increase revenue.

Press Contact:

For more information, please contact press@crowdscience.com

Crowd Science study also finds College grads and 25-54 year olds most likely to take actions based on ad exposure, such as research and shopping for products

Mountain View, California (September 21, 2011) — Adults aged 55 and older click on online ads more when compared to other age groups, according to the latest JustAsk!survey from audience research and measurement company Crowd Science (http://crowdscience.com).

The study found 76% of respondents age 55+ had clicked on online ads during the preceding six months, compared to just 58% of 15-24 year-olds. However, both young and old Internet users bridged the generation gap in their shared irritation with “being shown ads that don’t apply to [them]” – a sentiment shared by 49% of 15-24 year olds, and 46% of those 55 and over.

Adults between the ages of 25-44 and 45-54 were less frustrated, with just 39% and 35% respectively expressing annoyance with irrelevant advertising.

Although older and younger generations differed in their click behavior towards online ads, there was some agreement about how to improve tolerance of online ads: 27% of all respondents stated they would be more accepting of relevant ads.

The survey also found:

• Just 6% of respondents would be willing to pay to use their favorite websites in exchange for eliminating ads.
• Two in three have clicked or acted on an ad in the past six months.
• College graduates (71%) are more likely than those with a high school education or less (59%) to have clicked on an ad in the past six months.
• Targeted ads appear to be more effective for males, with more males (30%) accepting of relevant ads as compared with females (22%).
• Conversely, among those who don’t click on ads, males are more than twice as likely (22%) than females (10%) to indicate it’s because they don’t want to navigate away from the page.
• For respondents who don’t click on ads, 21% say the main reason is because they fear getting a computer virus, and another 17% don’t trust ads to be truthful.
• 39% of those who clicked on an ad did so because the ad made them consider the item, another 39% because they were already considering the item, while 14% found the ad amusing.
• Regardless of ad relevance, 24% arbitrarily ignore online ads.

Be the first to hear the full results of this JustAsk! study on online advertising attitudes during Crowd Science’s free webinar on Thursday, September 29, 2011 at 10am PST/1pm EST, hosted by Crowd Science VP of Research Sandra Marshall. Register today at: http://crowdscience.com/webinar/justask/targeted-advertising

Findings in this study were gathered from a random sample of 989 respondents between July 8th and August 3rd, 2011.

About Crowd Science

Crowd Science is innovating audience targeting and segmentation with a powerful and holistic combination of demographic & psychographic insights and best-in-class technology to improve display advertising precision and increase revenue. The world’s largest online publishers use Crowd Science including Federated Media, PC World, NHL, Meredith and Everyday Health.

About JustAsk!

JustAsk! is an opinion research initiative by Crowd Science delivering timely, topical insights about consumer attitudes and opinions. JustAsk! is ongoing, conducted via survey technology and uses random sampling of visitors across a network of over 5,500 websites.

Press Contact

For more information about this study, or to request a copy of the research, please contact press@crowdscience.com

Mountain View, California (August 30, 2011) — Crowd Science, the audience segmentation and ad targeting company for premium online publishers, has named advertising industry sales executive Bill McHargue as Vice President of Sales.

Mr. McHargue brings more than a decade and a half of experience in direct sales, account management and sales management to the company’s leadership team. “We are delighted to have Bill on board,” says Crowd Science CEO Corey Leibow. “His energy, problem solving skills, and sales expertise are a strategic asset for Crowd Science as we continue to grow our impressive list of premium online publishing customers using our audience segmentation and targeting products.”

Before joining Crowd Science, Mr. McHargue served as Vice President of North American Sales for the Rubicon Project, a global digital advertising infrastructure company, where he was responsible for customer and revenue acquisition. Prior to this, Mr. McHargue held progressive sales leadership roles at enterprise email marketing company StrongMail where he oversaw over 90% of the company’s direct sales revenue. Mr. McHargue was also National Sales Director at online automotive research publisher Autoweb and was a strategic sales executive at PurpleTie.com.

About Crowd Science

Crowd Science (http://crowdscience.com) is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network, PC World, NHL, Meredith and Everyday Health use Crowd Science’s powerful and holistic combination of demographic & psychographic insights, and best-in-class technology to improve their display advertising precision and increase revenue.

Press Contact

For more information, please contact press@crowdscience.com

Mountain View, California (July 7, 2011) — Crowd Science, the provider of ad targeting and segmentation solutions for premium online publishers, has named sales, marketing and advertising executive Matt Pasternak as Senior Vice President of Business Development and Partnerships.

Mr. Pasternak brings his track record of strategic partnerships and deal development to the growing start-up based in Silicon Valley. “Matt’s expertise within the advertising ecosystem and strong relationships in the publishing space are a strategic asset for our company as we build our ad targeting solution,” says Crowd Science CEO Corey Leibow. “He will be playing an integral role in Crowd Science’s growth as we expand our impressive portfolio of premium brands, publishers and advertisers.”

Before joining Crowd Science, Mr. Pasternak served as Vice President of Partnerships and Market Development at HealthiNation, overseeing new partnership and revenue initiatives, and led sales at Klipmart (later acquired by Doubleclick) – providing the fastest revenue growth in company’s history. He also worked at InsightExpress, building and launching their popular ad-effectiveness solution. Matt has extensive global marketing and strategy expertise, responsible for launching the Latin American businesses for Information Resources (IRI), Internet Securities and participated in new ventures with IBM, RCA, Columbia Pictures and ABC Television.

About Crowd Science

Crowd Science (http://crowdscience.com) is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network, Meredith and Everyday Health use Crowd Science’s powerful combination of web analytics and survey research to improve marketing and ad targeting and increase revenue.

Press Contact

For more information, please contact press@crowdscience.com

Mountain View, California (May 25, 2011) – High technology executive John Olsen has been named Board Member for Audience Segmentation start-up Crowd Science.

“John’s leadership, vision and innovative problem-solving skills will be an asset as Crowd Science continues it’s rapid pace of growth”, says Crowd Science CEO, Corey Leibow. “We are delighted to have him as a member of our board.”

Mr. Olsen is also a board member for rSmart, and was previously a Board Director & President for Business Objects and Marimba. Prior to this, he was President at Cadence Design Systems, and held executive level positions for KPMG and EDS. Mr. Olsen holds an MS degree in Management Science from the University of South Florida, and a BS in Industrial Engineering from Iowa State University.

About Crowd Science

Crowd Science (http://crowdscience.com), based in Mountain View, California is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network and Everyday Health use Crowd Science’s combination of web analytics and survey research to improve marketing and advertising precision.

Press Contact

For more information, please contact press@crowdscience.com

Audience targeting company provides multi-faceted online tool that allows visitors to learn their “shopping type” and share it with their social network, while providing E-tailers valuable demographic information

Mountain View, California (May 5, 2011) – Crowd Science today announced its latest free web tool, called SHOP, for small and mid-sized ecommerce sites that want to better understand their customers’ buying behaviors. SHOP is able to invite a website’s visitors to take a quick, engaging survey to learn what type of shopper they are. Once the shopper takes the survey, they are encouraged to share their “shopping personality” with their social media network via Twitter & Facebook, creating a viral loop and thus referring others back to the originating e-tailer’s site. On the back-end, SHOP gathers valuable analytics & demographic data about visitors that the e-tailer can use to better market and merchandize their online store.

SHOP is Crowd Science’s fourth Free Market Research Tool created especially for small to mid-sized ecommerce sites in response to the double-digit growth in online retail sales over the last few years. “Smaller ecommerce sites are looking for tools like this to increase purchases and create customer loyalty,” says Crowd Science CEO, Corey Leibow. “E-tailers will find SHOP a valuable resource to better merchandize and increase brand awareness while marketing their brands through social media.”

To use SHOP e-tailers simply add a lightweight JavaScript tag to their site’s source code, similar to other data measurement products like Google Analytics or Omniture. Ecommerce sites have two options for inviting visitors to participate in the “What Type of Shopper Are You?” survey: via a branded HTML overlay, or by placing a static banner on the site.

About Crowd Science

Crowd Science Inc. (http://crowdscience.com), based in Mountain View, California is revolutionizing online market research by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network and Everyday Health use Crowd Science’s combination of web analytics and survey research to improve marketing and advertising precision.

The company also offers Free Web Tools for small and medium sized websites. SHOP is the newest free toolthat helps e-commerce brands engage and virally market to customers via social media. Learn more about SHOP and other free Crowd Science tools at: http://crowdscience.com/free_tools

Press Contact

For more information, please contact press@crowdscience.com

Mountain View, California (February 24, 2010) – Crowd Science today announced its latest JustAsk! survey results exposing consumer smartphone behavior and attitudes. In the study, respondents — all smartphone owners — revealed a number of interesting habits and opinions, including:

• One in five respondents admit to being addicted to their smartphones. Agreement with this sentiment skewed higher among iPhone owners at 26%, compared with 13% of BlackBerry owners.
• Those between the ages of 30 and 49 are heaviest users of smartphone features, while respondents who are 50+ use fewer features (particularly text messaging, games, and social media) and do so less frequently.
• 25% of smartphone owners say they perform local and map-based activities less than once a month, 11% indicate they never do so, and 58% go-local at least once a week.
• 89% of smartphone owners believe it is taboo to break-up with someone via text message.
• If their phone fell in a public toilet, 57% would fish it out! Agreement was highest among iPhone owners, at 65% compared with 49% for BlackBerry owners.

About the Study

Ownership of iPhone, Android and BlackBerry phones were evenly distributed across respondents. Smartphone brand ownership also showed little variation between age and income groups, however, more Android than BlackBerry owners were male. The research was based on a sample size of over 800 people. Copies of the JustAsk! smartphone study are available by request at http://crowdscience.com

Free Webinar

Crowd Science will present the details behind these and additional findings at a free webinar moderated by Crowd Science VP of Research, Sandra Marshall. VP of Operations, Paul Neto will also provide practical advice for mobile website owners seeking ways to better understand, grow and monetize their mobile audiences.

Wednesday, March 2nd, 2011 | 10:30 am PST/1:30 pm EST | To register for this free online event go to: http://bit.ly/gYFQht

About JustAsk!

JustAsk! is Crowd Science’s online opinion research program that delivers timely, topical insights into online attitudes and opinions. JustAsk! studies are ongoing, conducted via survey technology and use random sampling of visitors across a network of over 5,500 websites.

About Crowd Science

Crowd Science (http://.crowdscience.com), based in Mountain View, California, and with offices in Toronto & Sydney, is revolutionizing online market research; they provide innovative solutions and technologies to top-tier online publishers, brands and networks. Companies like Federated Media, Turner, Everyday Health, NetShelter and Technorati use Crowd Science’s combination of web analytics and survey research to improve marketing and advertising precision. For small and mid-sized online businesses, Crowd Science offers a number of Free Web Tools (http://crowdscience.com/free_tools) that provide survey-based market research insights such as demographics, site satisfaction and mobile website analytics.

Press Contact

For more information about this study, or to request a copy of the research, please contact press@crowdscience.com

Mountain View, California (February 06, 2010) - Crowd Science today announced its latest free web tool called MOB an audience measurement app for mobile websites. MOB makes it easy for any business – large or small – to understand visitor behavior by gathering mobile site satisfaction and demographics. MOB can determine the purpose for the visit and more importantly, the context or “place” from which the visit was made – for example: at a bus stop, or looking for a restaurant. MOB is implemented as a lightweight website tag that combines analytics & robust survey technology to provide information that has been unavailable to date.

MOB is one of Crowd Science’s Free Market Research Tools (http://crowdscience.com/proudcts/free_tools) created for small-to-medium sized websites, blogs and other online properties that want to better understand their visitors. MOB meets the rapidly-growing demand for advertisers and marketers seeking to leverage the market shift from desktop to mobile—It is estimated that there has been 2,000% growth in mobile-ready websites in the last two years and Morgan Stanley recently predicted nearly half of all web browsing in the US will be conducted on mobile devices by 2014.

“Our customers have been asking for a mobile analytics solution that goes beyond telling them the device type and geography of their visitors”, says Corey Leibow, CEO of Crowd Science. “Those managing mobile online audiences are hungry for lightweight, robust tools that helps them really understand what their visitors are trying to do on their mobile sites, and why.”

About MOB

Available today at /free_tools/mobile, MOB is a free survey-based online market research tool for marketers and mobile website managers to better understand their visitors. MOB is the ideal measurement solution for mobile (e.g. m.dot or .mobi) sites to optimize, monetize and grow their mobile site business.

The MOB tag works in the background to politely invite a statistically relevant cross-section of a mobile website audience to complete a short survey. Surveys are formatted for today’s most popular smartphones including iPhone, Android & Blackberry (Microsoft 7 will also be available soon). Findings are gathered online in a real-time dashboard and presented in helpful groupings and graphs that allow mobile site managers to easily understand and act upon their findings.

Crowd Science provides research solutions and technologies to top-tier online publishers and networks, including some of the most highly trafficked web properties such as the Federated Media, Turner, Everyday Health, Better Homes & Gardens, NetShelter, and Technorati. The company’s Free Market Research Tools initiative focuses on helping small business, publishers, and bloggers gain access to best-in-class online market research by employing best practices in random sampling, survey invitation and questionnaire design. All of Crowd Science’s solutions – including the new free series – leverage the power of web analytics and online survey research in real-time to improve marketing and advertising precision, providing richer & more accurate insights.

About Crowd Science

Crowd Science (http://crowdscience.com), based in Mountain View, California, with offices in Toronto & Sydney, is redefining online market research by combining the benefits of web analytics and survey research. This revolutionary approach enables easier, faster, and more accurate online research results via low-overhead and highly automated research apps ⎯ opening up a new world of research possibilities. Crowd Science helps publishers, brands and ad networks generate better insights that increase ad sales, inform editorial decisions, and demonstrate the ROI of marketing programs. The company also provides Free Market Research Tools to help small and medium businesses better understand their online audiences.

Press Contact

For more information, please contact press@crowdscience.com

Mountain View, CA (September 23, 2010) – Companies that force employees to use BlackBerries may be indirectly hurting the brand by fomenting low user loyalty, according to the latest Crowd Science (http://www.crowdscience.com) study into smartphone brand loyalty.

Only 35% of survey respondents whose smartphone choices were foisted on them by corporate mandate said they were “very satisfied” with their brand, compared with about 60% of users who exercised at least some choice in their smartphone purchases.

BlackBerries were much more likely – in 2 out of 3 cases – to be the smartphone brand chosen by companies for their employees, the study found. About one-fifth (19%) of BlackBerry users had their phone chosen for them, compared with just 4% each of Android or iPhone users. In a related finding, Crowd Science found that one-third of BlackBerry owners use their phones mostly or only for business purposes, compared with just 20% of all smartphone users.

“Combine the low satisfaction levels of users of corporate-mandated smartphones with the fact that there is a high proportion of these among BlackBerry owners, and you’ve got a key factor in the low overall loyalty we’ve seen in BlackBerry users for the past year,” noted Sandra Marshall, Crowd Science VP of Research.

Consistent with the findings of the earlier Crowd Science smartphone studies, only 45% of all BlackBerry users said they were “very satisfied” with their phones –compared with 71% of iPhone users and 70% of Android users. Only 30% of all BlackBerry users would buy another BlackBerry for their next phone, while 70% of iPhone and Android users would stick with their current brands, Crowd Science found.

In a further blow to BlackBerry, of the overall sample – more than half of whom still use a regular cell phone – 30% said their next phone would be an iPhone, 20% and Android, 20% a regular cell phone, and just 10% a BlackBerry. Only a sparse minority of iPhone users (6%) and Android users (3%) would buy a BlackBerry the next time around, while significantly larger proportions of BlackBerry users would defect to an iPhone (31%) or an Android (23%).

In addition to the greater use of BlackBerries for business, Crowd Science found that BlackBerry users skew somewhat older than iPhone uses, but all smartphone brands break down similarly along gender lines.

These most recent survey findings from Crowd Science were gathered from a random sample of 2,423 online visitors between August 25-September 7, 2010, and are the first in a new online opinion research program called Just Ask! “We’re excited to launch Just Ask!”, said Corey Leibow, Crowd Science CEO. “We think more online market research benefits everyone, and Just Ask! showcases the fact that in spite of all the technological advances in web analytics and behavioral analysis, the added dimension of survey-based research is essential to really understanding people’s attitudes and opinions”, added Leibow.

Complete results of the smartphone brand loyalty study will be reviewed in a free webinar hosted by Sandra Marshall, VP of Research for Crowd Science, Wednesday, September 29 at 10:30 PDT/1:30 EDT. To register for the webinar, visit http://bit.ly/CS092910

About Crowd Science

Crowd Science (www.crowdscience.com), based in Mountain View, CA with offices in Toronto and Sydney provides online market research applications that combine the benefits of web analytics and survey research in a single research platform. This innovative approach enables easier, faster, and more accurate online research results via low-overhead, turnkey research apps, opening up a new world of research possibilities. Crowd Science’s growing suite of products includes Audience Profiler, which lets website publishers better understand their audiences, and Campaign Profiler, an online ad effectiveness solution. Both are based on Crowd Science’s proprietary SmartSample™ methodology. Crowd Science is helping publishers, brands, agencies, and ad networks generate better insights that increase ad sales, inform editorial decisions, and demonstrate the ROI of marketing programs. Crowd Science’s market research technology has been deployed on over 4,000 web sites. Clients include Everyday Health, Federated Media, HalogenNetwork, Meredith, and Turner Sports and Entertainment.

About Just Ask!

Just Ask! is Crowd Science’s online opinion research program that delivers timely, topical insights on online attitudes and opinions. Just Ask! surveys will be conducted on an ongoing basis covering diverse, relevant topics including mobile and social network usage, online shopping attitudes, and brand perception. Just Ask! utilizes Crowd Science’s research platform and proprietary SmartSample methodology, and collects survey responses from a random sample of visitors across a network of over 4,000 websites.

Press Contact

For more information, please contact press@crowdscience.com

Mountain View, CA (July 21, 2010) – Crowd Science (www.crowdscience.com), a provider of technology-driven online market research services, announced today that Corey J. Leibow, a technology and e-commerce veteran, has been named president and chief executive officer.

“We’re extremely excited to have Corey join the Crowd Science team”, said John Martin, Crowd Science co-founder. “Corey’s seasoned track record in building successful organizations based on establishing great customer relationships and leveraging product value will be key in taking Crowd Science to the next level,” added Martin.

Leibow has held senior-level positions at leading edge companies for more than 22 years. Most recently he was executive in residence at Plug and Play Tech Center, a high-tech incubator. Prior to Plug and Play, Leibow was president and CEO of Mercado Software, which he shaped into a leading e-commerce search and merchandising service, subsequently selling the company to Omniture in 2008. His earlier positions include executive vice president of worldwide sales and services at SEEC, Inc./Asera, chief operating officer of ClickSoftware, executive vice president of sales and professional services at Ajuba, and vice president of worldwide sales operations of Cadence Design Systems.

“Crowd Science has the unique blend of being in a good market with great technology and a top-notch team, and I see huge upside for the company,” noted Leibow. “Online marketers and advertisers continue to clamor for better metrics and market research insights in this increasingly complex digital landscape, and I’m intent on fully capitalizing on that opportunity at Crowd Science,” said Leibow.

About Crowd Science

Crowd Science (www.crowdscience.com), based in Mountain View, CA with offices in Toronto and Sydney provides online market research applications that combine the benefits of web analytics and survey research in a single research platform. This revolutionary approach enables easier, faster, and more accurate online research results via low-overhead, turnkey research apps, opening up a new world of research possibilities. Crowd Science’s growing suite of products includes Audience Profiler, a tool to help website publishers better understand their audiences, and Campaign Profiler, an online ad effectiveness solution. Both are based on the innovative Crowd Science Research Platform and proprietary SmartSample methodology. Crowd Science is helping publishers, brands, agencies, and ad networks generate better insights that increase ad sales, inform editorial decisions, and demonstrate the ROI of marketing programs. Crowd Science’s market research technology has been deployed on over 6,000 web sites. Clients include Everyday Health, Federated Media, HalogenNetwork, Meredith, and Technorati.

Press Contact

For more information, please contact press@crowdscience.com

San Francisco, CA (July 15, 2010) – Martini Media, a media network representing the world’s largest targetable affluent audience, today announced the launch of the groundbreaking Martini Affluent Study with partners Crowd Science, Morpheus Media, and the Luxury Institute. The Martini Affluent Study will generate deep audience profile data about the 45M unique affluent consumers across a publisher network of 1,100 sites in lifestyle & business. Martini Media will bring the findings and insights of this targeted research study to the public in Q3 of 2010.

“Our study is so unique because we look at the specific behavioral profile of each respondent, and the context of that response, to control, verify, and supplement the survey data itself. These behavior–survey profiles are not only interesting, they are very valuable in helping us serve our clients,” says Skip Brand, Martini CEO. “We are very excited to take advantage of Crowd Science’s best-of-breed online market research platform in our study, and are certain that this will hugely increase the overall understanding on the media side, while simultaneously growing the overall field of research.”

“Martini’s focus on the affluent audience makes them a very interesting research partner for us,” says John Martin, Crowd Science’s co-founder & CEO. “Because we combine behavioral and survey data, our research applications are able provide a much more comprehensive view of the affluent audience. That helps Martini’s brands get better value for their inventory in the media and advertising community.”

Martini’s Affluent Research Platform, powered by Crowd Science, to date has brought key proprietary insights to partners, including a wealth of understanding into Financial Advisor engaging with their businesses & lifestyles online, and a unique finding on automobile make and model purchase intent amongst consumers at HHI $100K-$249K versus HHI $250K+.

Morpheus Media, an independent digital agency, and the Luxury Institute, will be co-sponsoring the study, providing guidance to ensure utility to all brands seeking to understand and reach the $100K+ HHI audience online.

Shenan Reed, Morpheus Managing Director, says: “It is research like this that allows us to better serve our clients and their customers. We are thrilled to be working with such great partners to help break new ground. ”

Milton Pedraza, CEO of the Luxury Institute, finds the groundbreaking nature of the study in line with the goals of the Luxury Institutes goals. “We always look to innovate and cooperate in leading edge research,” Pedraza states. “This multi-dimensional research concept breaks new ground in the luxury industry.”

The Martini Affluent Study & Conference is expected in October, 2010. In addition to solidifying their prominence in the area, the study is expected to make Martini Media the thought leader of the affluent, online space.

About Martini Media Network

Martini Media Network is a horizontally focused media company reaching American consumers with household incomes over $100,000 –25% of the US internet population. Sophisticated audiences require sophisticated strategies – Martini’s high-engagement media in Lifestyle & Business, robust custom solutions & formats, deep data, targeting & technology, ensure success for Advertisers, Publishers & Consumers. With our invite-only publisher network of world-famous traditional titles & new media sites, Martini seeks to revolutionize the role of the media company in the 21st century with expertise in audience aggregation, technology solutions and advertising execution.

Follow Martini on Twitter at @martini_life.

About Crowd Science

Crowd Science is redefining online market research by combining the benefits of web analytics and survey research in a single research platform. This revolutionary approach enables easier, faster, and more accurate online research results via low-overhead and highly automated research apps, opening up a new world of research possibilities. With the innovative Crowd Science Research Platform, proprietary SmartSample methodology, and growing suite of special-purpose research applications, Crowd Science is helping publishers, brands, agencies, and ad networks generate better insights that increase ad sales, inform editorial decisions, and demonstrate the ROI of marketing programs.

Press Contact

For more information, please contact press@crowdscience.com

The Crowd Science Demographics launch was an exciting milestone for everyone on the team. And the press coverage was amazing. Here are a few of the links:

Jason at TechCrunch
Kristen at Mashable
Dan at VentureBeat
Techmeme
Devour

Thanks all, much appreciated!

It’s launch morning and mentions on TechCrunch , Mashable and Techmeme are proving to be effective. Response has been fantastic so please be patient as we try and bring in as many publishers as possible into our beta. Not everyone will get in but we’ll start sending out more invites as we make room.