Company & product news

• Apr012012 | Website Magazine: Four free audience measurement tools [PDF]

  “It offers four free online market research solutions that use the same back-end technology and exist within the same UI as its premium solutions, but measure only a single website instead of scaling across multiple sites.”

• Mar082012 | Huffington Post: Digital publishers grabbing new ad share by knowing their own audience

  “Corey Leibow, CEO of Crowd Science, said the focus must be permission-based on totally first party views with an understanding of the audience.”

• Feb242012 | PC Mag: How startups want to better track you

  “Crowd Science offers an audience management system for publishers that combines surveys with machine learning.”

• Feb222012 | AlwaysOn: 2012 OnMedia ones to watch

  Crowd Science was chosen as one of the 20 Companies to Watch in 2012.

• Feb102012 | Publishing Executive Magazine: Solving the data catch-22

  “Finally there is a company offering the ability to capitalize on audience data without allowing others access to your data.”

• Dec132011 | Forbes: In brave new world of ad sales, it’s about deep audience learning

  “However, the very tools that enable advertisers to accurately track the effectiveness of their advertising with price-depressing precision now, thanks to Silicon Valley tech firm Crowd Science, enables publishers to charge higher rates, especially for that bedeviling low-priced tranche of ad inventory that publishers off-load to third-party sellers (known in the trade as “remnants”).”

• Oct262011 | MRWeb: Crowd Science finds room to grow

  “California-based web analytics and online research specialist Crowd Science is moving to larger offices in San Jose, as it continues to expand its team.”

• Oct102011 | Huffington Post: Even technology companies know the future of advertising is storytelling

  “Crowd Science launched CITRUS a new audience measurement, segmentation, and targeting platform for publishers.”

• Oct042011 | Huffington Post: Advertising – data driven, geo-location, contextual ads

  “John Martin and partner Paul Neto, both comScore ex-pats, founded Crowd Science three years ago to help publishers with micro-targeting. Its Citrus Technology applies a “pattern engine” and impression-level audience predictions to market research. Twelve of the top 50 publishers are now customers.”

• Oct032011 | eMarketer: Lack of trust, relevancy keep consumers from clicking ads

  “Though exposure doesn’t always result in user action, findings from Crowd Science showed more than half of internet users worldwide clicked on some form of online advertising in the past six months.”

• Jul082011 | MRWeb: Crowd Science jires Matt Pasternak

  “Ad segmentation and targeting specialist Crowd Science has appointed Matt Pasternak as SVP of Business Development and Partnerships.”

• Jul122011 | Media Post: People on the move – Matt Pasternak

  “Crowd Science named Matt Pasternak as senior vice president of business development & partnerships.”

• Dec082010 | Media Post: Free research apps for all

  “[Crowd Science] blends analytics with survey research… to power products to measure ad efficiencies and web audiences.”

• Nov202010 | ReadWriteWeb: 5 Enterprise product updates to know about this week

  “Speaking of social CRM, market research company Crowd Science announced WHO and SAT, both of which are survey tools.”

• May062011 | Destination CRM: Crowd Science releases web survey tool

  “SHOP [is] created especially for small to midsized ecommerce sites in response to the double-digit growth in online retail sales during the past few years.”

• Feb242009 | Startup Addict: Crowd Science rocks!

  “This is not only a cool startup, but a truly value added service to the content publishing and blogging community.”

• Jun042008 | TechCrunch: Crowd Science – Google Analytics for demographics

  “[Crowd Science] aims to help online publishers maximize their audience and ad revenue…”

JustAsk! Crowd Science research in the news

• MarketingProfs: Lack of trust, relevancy keep consumers from clicking ads

  “Though exposure doesn’t always result in user action, findings from Crowd Science showed more than half of internet users worldwide clicked on some form of online advertising in the past six months.”

• SocialTimes: What do Facebook users ‘Like’ most? [Infographic]

  “An infographic from audience research company Crowd Science explains that Facebook “Likes” are typically spread across various types of content.”

• AllFacebook: Do Facebook users even know what they ‘Like’?

  “Audience research and targeting company Crowd Science conducted a study to determine what types of content Facebook users like, and why, and three types of content finished in a dead heat at 16 percent apiece: wall posts, pictures, and comments.”

• InsideFacebook: Crowd Science’s Facebook study: people most often click ‘Like’ to show support and enjoyment

  “‘Like us on Facebook!’ is a common Facebook marketing catch-phrase, but it’s not getting the biggest reaction among users, according to a new study by social analytics company Crowd Science out this week.”

• Social Mouths: What Facebook users are “Liking” [Infographic]

  “The data comes from a study conducted by Crowd Science and even tough it represents a small sample of 1,224 respondents, it will show you a couple of items I’m sure you were not expecting.”

• Marketing Charts: Facebook users don’t like to refer

  “Just 7% of respondents to a new survey from Crowd Science liked an item on Facebook in order to inform their friends about the brand, according to data released in November 2011.”

• International Business Times: On Facebook, more ‘Likes’ but little love: survey shows brand pages lag behind

  “When you hit the “Like” button on Facebook, how fascinated are you? A survey has revealed that there is actually very little love while doing so.”

• ZDNet: Less than 20% of Facebook content is ‘Liked’ [Infographic]

  “A recent survey has found that less than 20 percent of Facebook content is Liked on the social network. This includes Wall posts, pictures, comments, videos, and Pages.”

• eMarketer: Lack of trust, relevancy keep consumers from clicking ads

  “Though exposure doesn’t always result in user action, findings from Crowd Science showed more than half of internet users worldwide clicked on some form of online advertising in the past six months.”

• Online Promotion: Trust is important in advertising

• AdExchanger: Engagement is not clicks

• Equimedia: Message-based advertising ‘set for continued success’

• iMasters: Lack of confidence and relevance prevents consumers click on ads

• Do News: 4 IT Microblogging top 10 – internet users do not want to click on ads of the six reasons

• L’Atelier BNP Paribas Group: Are seniors more susceptible than young people in internet advertising?

• BizReport: Study - Elders more likely to click if ad is relevant

• Inquisitr: Baby boomers likely to click online ads than younger ones

• Bulldog Reporter: Baby boomers far more likely to click online ads than younger generations

• TechJournal: Boomers click on more online ads than other age groups

• Wall Street Journal: Online Media Daily: Adults 55+ click more online ads

• MediaPost: Crowd Science: Boomers are clickers

• MediaPost: News Brief – Adults 55+ click more online ads

• MondoTimes: Boomers more likely to click online ads

• AARP: The high cost of going green: why Americans think environmentalism is too expensive

  “Many are eco-cynics: 25 percent of people 55 and up think shopping green “makes no difference,” … according to a recent poll by Crowd Science.”

• Lexis Nexis: New Crowd Science study reveals that 4 in 10 consumers go out of their way to talk about the brands they like

• Wisemarketer: The rich like to ‘spread the word’ about brands

• Destination CRM: 40 Percent of consumers talk about their favourite brand

  MediaGen-X, wealthier groups are most influential on brand preferences.

• Restaurant Hospitality: Social Media – could it be overrated?

  “[Crowd Science's] latest research shows that social media, a powerful force in disseminating cut-rate deal-of-the-day offers, might be less valuable to restaurants on other fronts.

• Brandebiz: Dollars determine brand advocacy

  “Half of households on more than $50,000 a year tell friends and family about brands they like or dislike… according to US research outfit Crowd Science.”

• Healthy Conversations: Health brand insights: the power of brand advocates

  “Crowd Science’s latest JustAsk! survey provides demographic & psychographic insights about how consumers feel about the brands they use…”

• MSN France: Les meilleurs prescripteurs, issus de la génération X ?

  “Les adultes de la génération X sont de meilleurs prescripteurs que leurs pairs de la génération suivante…”

• Bulldog Reporter: New Crowd Science study reveals that 4 in 10 consumers go out of their way to talk about the brands they like; Gen-X and higher income groups are most influential on brand preferences

• Candy Snack Today: Age, income determine brand influence

  “Consumers between the ages of 30 and 49 are found to be influential in sharing brand preferences… according to a survey by Crowd Science.”

• Media News Line: Gen-X most influential on brand opinion

  “Crowd Science has released its newest findings on the topic of consumer attitudes and brand loyalty.”

• Loyalty 360: 4 in 10 Consumers go out of their way to talk about the brands they like

• Reuters: 4 in 10 Consumers go out of their way to talk about the brands they like

• Black Box Office: 4 in 10 Consumers go out of their way to talk about the brands they like

• EcoSalon: Women have a higher “green shopitude” than men

  “Sandra Marshall is VP of Research for Crowd Science… ‘Women and younger age groups appear to be more eco-centric when it comes to shopping practices.’”

• BGR: Crowd Science survey: 40% of BlackBerry users would move to iPhone

  “Crowd Science survey… found that 2 out of every 5 BlackBerry users surveyed indicated having plans to switch out their BlackBerry for an iPhone…”

• Mobile Marketer: iPhone users tops in smartphone loyalty: Crowd Science

  “[Crowd Science] found that very few people identified business use as the sole use of their handset — most were a mix of both, which is different from a few years back.”