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About Crowd Science

Digital media has evolved from a simple menu of websites to a blend of developing technologies and content, including video, audio, blogs, wikis, and mobile applications. Online audiences are increasingly fragmented.

In addition, the speed at which content and marketing campaigns are being created and deployed is dramatically increasing. The marketplace for search keywords changes daily; the half-life of media on social networks is a matter of hours.

Current online measurement solutions – particularly those based on "top-down" methodologies, such as tracked panels of internet users – leave a large gap in audience understanding. Direct traffic measurement, the kind popularized by web analytics vendors, can accommodate this fragmentation and track what visitors do, but they are wholly unable to speak to who visitors are and why they are visiting.

For years, website owners have attempted to fill this knowledge gap by creating in-house, hybrid measurement solutions using point-in-time surveys. However, this method is costly, time-consuming, inflexible, and often introduces large bias errors. Most importantly, each survey is merely a disconnected snapshot of a continuously changing audience. The result is unreliable, incomplete audience profiles and low resolution campaign metrics.

Crowd Science rectifies this with its persistent, always-on measurement technology. Using patented web-aware sampling techniques and a robust diagnostic tool set, Crowd Science offers a broad array of precision and refinement options for delivering just the right audience insight at just the right time. And, Crowd Science's methodology was designed with the transparency, accuracy, and repeatability required by the media marketplace.

Executive Management

John Martin, President, CEO, is a software architect out of comScore and Cisco Systems. At comScore, John designed and built SiteRecruit, an enterprise recruitment product that started out as a simple enabling technology, allowing enterprise customers to intercept and recruit website visitors for in-house research, but soon grew to become a business driver in its own right, and now sits on some of the busiest websites on the internet.

Paul Neto, VP Operations, spent a number of years designing, supporting and consulting in the field of geographic information systems, including internet mapping technologies and international boundary delineation. After a short stint in market research, Paul led a technology and operations team at comScore and worked hand-in-hand with research and sales teams conducting various types of online research, including customer satisfaction and advertising effectiveness, on some of the company's biggest accounts.

John Wainwright, CTO, has a long history of important work for some of Silicon Valley's most distinguished companies. He was most recently cofounder and Chief Architect of Kontiki, a Granite Ventures, Benchmark and MK Capital-funded content delivery company that was acquired by Verisign in 2006. Before that he created MaxScript, a scripting language for Autodeskʼs modeling package, 3dsmax, which Autodesk eventually bought and integrated into the product. And before that, he was the Chief Architect of Kaleida Labs, an Apple/IBM joint venture formed around Objects In C, an object-oriented programming language system he had written and sold to Apple.

Robert Hooven, VP Sales, has a proven track record of taking companies from their early stage to successful IPO and/or acquisition by consistently exceeding his sales targets. Due to his relationship building skills, energy and global experience he is able to fuel fast and effective sales growth within companies. Robert has helped fuel the sales teams at other companies such as M:Metrics, a division of comScore; Forrester Research and Nielsen NetRatings.

Sandra Marshall, VP Research, brings experience from both sides of the research coin to Crowd Science; she has over 20 years of combined experience as a buyer and internal consultant as well as a supplier and vendor. She has been working in online research for the past 10 years and has exposure to a wide variety of industries, such as technology, finance, and telecommunications. She runs complex research programs from the initial discovery phase through completion and presentation.

Grover Righter, VP Marketing, has more than 20 years of experience in digital media, internet technologies, and networking. He has held senior executive positions in marketing, product development, and sales at several industry giants in addition to venture backed startups, with two IPOs and three secondary offerings. Grover has been an executive at AT&T, Vusion, Ortiva Wireless, Kabira, Novell, Geoworks, and SCO, with significant experience in online advertising, consumer video, SaaS business models, mobile telecommunications, and internet technologies.

Investors

Crowd Science received a series A investment from Granite Ventures in December, 2007. As part of that deal, Standish O'Grady took a seat on the Crowd Science Board of Directors.

Granite Ventures, based in San Francisco, started in 1992 as the early-stage venture capital group within Hambrecht & Quist, and became an independent firm in 1998. They manage over $1 billion in venture capital and have invested in more than 90 companies. Granite's portfolio includes AvantGo, Bunchball, Five Across, Kontiki, Shutterfly, Salon.com, Siebel Systems, and Vignette.

Media

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