The marketing world has been buzzing this week about the 2017 edition of stock analyst Mary Meeker&# ...

Digital ad spend to eclipse TV this year

Posted on Jun 3, 2017 by YuMe

There has been speculation for several quarters that internet ad spending in the US will eclipse tha ...

As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy more resources to confront the problems advertisers are having—not knowing whether their ads will appear next to offensive, hate-filled content on its network. Further, the U.K. boycott of advertising on YouTube and the Google Display Network has spread to the U. ...

As NBC has shared, the network sold $1 billion in ads for the Summer Olympics in Rio de Janeiro, a c ...

Programmatic. So much promise. Such a dubious reputation. Is it killing the industry it was supposed ...

Just because there’s an audience for something doesn’t mean that an ad will automatically be ser ...

Exploring VR, Immersive Advertising

Posted on Jan 5, 2017 by YuMe

Ad tech industry insiders are more contemplative about what’s been effective over the course of the year, and what might be poised for breakout success in 2017. One area that grew exponentially is virtual reality (VR) and what many have termed “immersive advertising,” a category which, in addition to VR, also encompasses augmented reality (AR) and 360-degree video. There were various successful examples of VR’s use in creating highly compelling branded content experiences that were inter ...

While millennials are often regarded as the generation leading tech trends, baby boomers have become ...

The Gen Y consumer has become a critical focal point for brands when it comes to digital video adver ...