Is Connected TV Viewing a Family Affair?

Posted on Nov 14, 2017 by Mireya Arteaga, Research Lead, YuMe

From the shower to the garden, today’s modern home is filled with internet connected devices. In t ...

Vertical Spotlight: CPG Advertiser Imperatives to Achieve High Brand Awareness

Posted on Nov 9, 2017 by Jeff Zito, Regional Vice President, Midwest, YuMe

Growth for many traditional consumer packaged goods (CPG) brands continues to be hampered by increas ...

The Intrinsic Value of Customer Service even in a Programmatic World

Posted on Oct 31, 2017 by Corey Johnston, Senior Analyst, Media Insights & Analytics

Today’s media environment offers agencies and brands a wide range of options for digital ad campai ...

Experts in the connected TV movement joined YuMe at the historic Nomad Hotel in Manhattan last month ...

Does Connected Television Viewership Cannibalize or Complement Traditional Linear TV?

Posted on Oct 12, 2017 by Devin Fallon, Director of Media Insights & Analytics at YuMe

With 98 million households subscribing to cable or satellite service as of early 2017, the reality i ...

Ahead of the Curve: As Digital Video Ad Revenue Surpasses TV Ad Revenue, TV Buyers Must Embrace the Convergence Evolution

Posted on Oct 9, 2017 by Victoria Steinberg, Head of Global Partnerships & Strategy, Emerging Markets, YuMe

The convergence of video ads across screens was inevitable. TV ads have ruled the advertising ecosys ...

Reaching Your Target Audience on Connected TV

Posted on Sep 21, 2017 by Matthew Shevach, Lead Platform Marketing, Product Marketing, YuMe

As the market for innovative new devices and apps that connect users to video content explodes, cons ...

Brand Better with YuMe

Posted on Sep 13, 2017 by Paul Porrini, CEO

Advertisers are in the midst of a massive transformation. Budgets are shifting from TV to digital, c ...

The marketing world has been buzzing this week about the 2017 edition of stock analyst Mary Meeker&# ...