Blog
Bits and pieces from the Crowd Scientists
Crowd Science Demographics is out of beta!
I’m excited to announce that today we’re bringing Crowd Science Demographics out of beta.
We’ve spent the last few months scaling our infrastructure, polishing our user experience, and adding new features. The team has been amazing and I think you’re going to like what they’ve done.
We’ll spend the next week or so updating our website and blogging about all of the new bits, but I just wanted to share a quick overview.
Come on in, it’s open
Now that we’re out of beta, anybody can come along and create an account. The invitation codes and the waiting list are gone.
Lots of new toys
We have a slew of new features, including the following:
- Custom questions provide a way to add new elements to the standardized questionnaires. Similar to an omnibus survey, you can now ask your audience anything you like and get the benefit of having results reported alongside and filterable by all of the core demographic data.
- Filtering and cross tabs allow you to tease apart and compare particular audience segments. Find out, for example, how the offline activity of heavy internet users differs from that of light internet users, or determine which subgroup is dragging household income numbers down.
- New time-in-day and day-in-week reports provide insight into how your audience changes through the hours of the day or the days in a week. Compare weekenders to the weekday crowd, or find out why your traffic is particularly strong or weak during particular times of the day.
- Aggregated reporting lets you roll up several sites and sub-sites into a single report. Define permanent channels by grouping sites or throw them together on the fly using tags.
- Custom media kit URLs and logos provide a more elegant way for you to share your audience data. You can upload logos and choose custom URLs to provide a branded but third-party validated experience for your buyers.
A plan for everyone
We debated long and hard about what the right pricing model is. I have no doubt that it’ll go through several iterations as we get a better grasp on how people make use of the system, but I think that what we have now is very reasonable and, frankly, pretty stinkin’ good value.
And of course, we’re committed to providing the core Crowd Science Demographics service for free to anybody that wants it.
So, we’re starting out with four plans: Free, Personal ($5/month), Premium ($200/month), and Custom. All of the details are over on our pricing page.
I think that just about does it.
To all of our beta customers, thanks for sticking with us! Ana will send out an email tomorrow to let you about what we have in store.
Don’t change the channel…