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Bits and pieces from the Crowd Scientists
Preview of our upcoming BlogSat initiative
Over the coming weeks we will be talking about BlogSat as we prepare to launch this new initiative.
One of our objectives is to help publishers collect data on their audience using innovative methods while maintaining credibility through research fundamentals. We can help achieve this by providing publishers with easy to implement research survey bundles based on themes. The latest of these themes we are calling BlogSat (Blog Satisfaction).
Customer and web site satisfaction research has been run for many years and a few companies exist and focus solely on this area of research. Traditionally web site satisfaction is comprised of measuring a number of web site elements and components. These may include page loading speed, how easily it is to navigate the site, etc.
Blogs and bloggers are important and significant contributors to online content. The number of blogs being created daily is staggering and most media companies and individuals maintain a blog (or two) as a primary method of providing information.
The success of a blog is often measured by the number of pageviews, unique visitors, or ad revenue. While this is valid, many bloggers gauge success by the level of involvement by their audience and the loyalty of their readers. Involvement and loyalty is reflected in the number and quality of comments on a blog posting.
Crowd Science wants to take this one step further by helping to define a satisfaction metric specific to blogs. Blogs are different in many ways from "traditional" websites and we feel that the "traditional" web site satisfaction measures, while relevant, would miss some key components. Are you a blogger? Do you know how satisfied your readers are? Do you know what components of your blog contribute to reader satisfaction?
In the coming weeks we will be announcing more on this initiative and will be offering this functionality in a future release to all publishers. More to come...