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Robert Hooven Becomes a Crowd Scientist - Vice President of Sales comes from comScore

Joins Crowd Science to Help Media Companies and Brands Gain Consumer Insight and Develop In-Depth Online Audience Profiles

Today we're excited to announce that Bob Hooven is joining Crowd Science as Vice President of Sales. Bob comes from comScore, where he was Senior Vice President of Sales for the M:Metrics division. He was motivated by a desire to bring Crowd Scienceʼs audience measurement platform to the thousands of media and corporate web sites needing verifiable, in-depth demographic and psychographic visitor profiles for high-value advertising and product sales growth.

“Bob is a proven startup veteran,” said John Martin, Crowd Scienceʼs CEO. “He is a serial entrepreneur with successful IPOs and acquisitions under his belt. Bob has a customer centric point-of-view that will serve Crowd Science and the companies who use our platform well. He aggressively drove revenue and customer growth at M:Metrics, which led to the quick acquisition by comScore. Before M:Metrics, Bob was head of sales for the Forrester High-Tech Group in the Western Region. During the early internet buildup, Bob started and built the sales organization at Nielsen//NetRatings, where he helped develop the then nascent Internet measurement industry. On top of all that, we especially like that Bob played collegiate rugby and learned the art of full contact sport at a formative age.” Robert has a Bachelor of Science in Business Administration from Norwich University.

You can hear from Bob in July when he's hosting a webinar:

Title: Punching Up your Audience Profiling
- When: 9 July 2009 at 2:00PM EDT, 11:00AM PDT
- Who: Robert Hooven, Vice President of Sales for Crowd Science
- Why: Learn about deep, verifiable audience demographics
- Register online: Click Here to Regsiter

About Crowd Science:
Crowd Science was formed by experts in online market research and audience measurement with a mission to “raise the bar” in the measurement of online populations. Their goal is to help web properties understand all facets of their audience through rigorous, verifiable interactive research. The company has developed an advanced platform for audience measurement and real-time survey research. The results are compelling: Crowd Science currently has several thousand active sites within their open research network.

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