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Seven reasons why everyone should be thinking about site-centric demographics
Seven reasons why everyone should be thinking about site-centric demographics.
- Know your audience. These are the folks actually on your site: you need to know them inside and out. Beyond basic demographics are visitor psychographics.
- Profile who is visiting your site. Traffic stats are only part of the picture. Detailed and accurate portraits of online visitors are worth their weight in gold.
- Tailor your content and offers. Detailed profiles allow you to customize offers based on who is visiting your site at any given time. Or, you could allocate ad space based on categories, interests, and behaviors.
- React faster to emerging trends. Because you're getting real-time info, you can spot key indicators early and adjust your messaging and offers accordingly.
- Ensure your advertising spend is hitting the right target. Whether you're a publisher or advertiser, profiles ensure that you are delivering the right message to the right audience.
- Increase the impact of your research dollars. Site-centric research is very cost-effective. More importantly, the data is richer and allows you to do more.
- Develop relevant partnerships. Partners are a great way to broaden your reach, as long as you can show them what you've got.
If any of these reasons strike a chord, maybe it's time to consider what site-centric demographics can do for you: all you need to do is ask.
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