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Bits and pieces from the Crowd Scientists

Chante R

in events,
October 22nd, 2009
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The End of the Audience Measurement Cold War

On Wednesday, October 28th, we will interview T.S. Kelly, The Media Strategist, and John Martin, Chief Crowd Scientist.

Click here to Listen In

Topics include:

• The end of "single source" vendor analytics

• Time has run out on a high value standard measurement

• The measurement arms race increasingly demands hybrid models

• The "Fall of Socialized Measurement"

We will put several key questions to both T.S. and John about how publishers and advertisers are challenged by the race-to-the-bottom caused by attempts at standardized single-source audience measurement.

Give us 20 minutes and we'll give you the straight scoop.

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