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Bits and pieces from the Crowd Scientists
Adding your OWN Custom Questions
Many of you have asked if you can add your own questions to your demographic questionnaires, so it gives me great pleasure to announce that now you can!
If you sign up for a Personal or Premium account, you’ll have access to many neat new features, one of which allows you freedom to ask your visitors anything you like for any given amount of time, and have the results alongside your core demographic data.
We’ve designed our Crowd Science Demographics Custom Questions feature to provide the full gamut of options to help you define the right question and obtain the results you want. Whether you want to add a multiple-choice / one answer question, or a multiple-choice / multiple answer question, or an open text question, you have the ability to do it with minimal effort.
Keeping aligned with Research principles, we believe in structuring each questionnaire to be as short and concise as possible. This helps to keep your audience engaged throughout the length of the survey, therefore attaining better results. So with this in mind, we kept the maximum allotment of custom questions to 3 at a time. There is no limit in the amount of options you can include in each question. Depending on the type of question, you can set the order of how your assigned options are displayed in the questionnaire (i.e. as listed, randomly, reverse, alphabetically, reverse alphabetically), and the order in which they are displayed in your report. You can also remove and add new questions at any point, and as mentioned earlier, run them for an indefinite amount of time.
Our hope is that we’ve given you the flexibility to find out what your audience thinks about the things that matter to you. If you have any questions or need any help setting up your custom questions, as always, please don’t hesitate to drop us a line at help@crowdscience.com. I’ll be there to help you along the way.
Until next time, keep safe and have fun.
Crowd Science Ana
Preview of our upcoming BlogSat initiative
Over the coming weeks we will be talking about BlogSat as we prepare to launch this new initiative.
One of our objectives is to help publishers collect data on their audience using innovative methods while maintaining credibility through research fundamentals. We can help achieve this by providing publishers with easy to implement research survey bundles based on themes. The latest of these themes we are calling BlogSat (Blog Satisfaction).
Customer and web site satisfaction research has been run for many years and a few companies exist and focus solely on this area of research. Traditionally web site satisfaction is comprised of measuring a number of web site elements and components. These may include page loading speed, how easily it is to navigate the site, etc.
Blogs and bloggers are important and significant contributors to online content. The number of blogs being created daily is staggering and most media companies and individuals maintain a blog (or two) as a primary method of providing information.
The success of a blog is often measured by the number of pageviews, unique visitors, or ad revenue. While this is valid, many bloggers gauge success by the level of involvement by their audience and the loyalty of their readers. Involvement and loyalty is reflected in the number and quality of comments on a blog posting.
Crowd Science wants to take this one step further by helping to define a satisfaction metric specific to blogs. Blogs are different in many ways from “traditional” websites and we feel that the “traditional” web site satisfaction measures, while relevant, would miss some key components. Are you a blogger? Do you know how satisfied your readers are? Do you know what components of your blog contribute to reader satisfaction?
In the coming weeks we will be announcing more on this initiative and will be offering this functionality in a future release to all publishers. More to come…
RDD on the decline?
MR Web reports on Nielsen Media’s recent announcement that they will drop using RDD (random digit dialing) for recruiting paper diarists. Phone number portability and the rise in cell-only households has challenged the validity of the RDD methodology. While it is still a staple methodology for some sectors of research, over the years there has been some question to whether it is still a representative sampling method.