Overview
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Easy Setup
Set up is simple. All you need to do is create an account, add your site, tag your pages (just like existing analytics/ad/widget services available), and you are done. No worries, we are compatible with existing ad systems, so you can sit back and enjoy.
Polite, Customizable Invitations
No flashing, no punching monkeys, no free iPods, and a zero-pixel footprint. We know you care about your visitors, and so do we. Our main focus is to be as polite and non-intrusive as possible to your audience. You can choose from four types of invitations, customize colors, and include your own branding and invitation text. It's your call.
Audience Profiling with Short Inline Surveys
Visitors stay on your site while taking the survey. Each question has been carefully selected to be useful for publishers and advertisers alike. Our surveys are short and to the point. Crowd Science Demographics' technology makes sure that only a small portion of visitors are invited to provide information. Being temporary and occasional is the key to keeping your audience focused and happy.
Comprehensive Reporting
Real-time reporting. As a publisher, you’ll have full and controlled access to your data via the Crowd Science account interface, where you can choose who else gets to see your data, as well as how they will see it (in pie and bar charts).
Time-in-Day and Day-in-Week Reports
You can view your data by hour-in-day or day-in-week. Gain insight into how your audience changes throughout the day, or compare weekenders to the weekday crowd.
Aggregate Across Multiple Sites
You can track multiple sites and organize them into groups/channels/topic areas, making it simple to aggregate results into a single report. There is flexibility in the way you group your sites, you can either define fixed channels or create groups on the fly by using tags.
Filtering
Zone in on a specific audience segment. Use the filtering feature to view all reports by a particular audience segment. For example, you can view reports by a specific age group or gender. A simple filter helps you find out more about your audience subgroups quickly and easily.
Crosstabs
Compare particular audience sub-segments. Cross any two questions to reveal some of the finer details of your audience. Find out, for example, how the offline activity of heavy internet users differs from that of light internet users.
Custom Questions
Crowd Science Demographics is based on a foundation of standardized audience demographic questionnaires. Publishers can augment this data with a few questions of their own. Launched a new site design? Ask visitors what they think. All questions are reported alongside the core demographics.
Share Your Data
Choose what you want to share and who you want to share it with using our customizable Media Kit hosting service. You'll be given an editorial space within these presentations, where you can qualify and explain your data. You can upload logos and choose custom URLs to provide a branded but third-party validated experience for your buyers.
Or Take It With You
You can export your data in Excel/CSV format, and use it with other tools or data. There is no format lock-in and you are free to do what you please with your data.