Crowd Science is now part of the YuMe family. Read the press release
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Products for digital publishers

Crowd Science is changing the way publishers measure, segment and target their online audience. Our unique CITRUS platform uses first-party data to build custom ad targeting solutions for premium publishers and content networks.

CITRUS ImageCITRUS First-party audience data generation

CITRUS™ by Crowd Science is a holistic audience management platform that uses first party data to improve audience segmentation and targeting for publishers. CITRUS combines survey technology with machine learning and behavioral and contextual data to build custom, branded segments. The result is deeper audience measurement, more premium inventory and improved ad revenue. Learn more →

AUDIENCE ThumbnailAUDIENCE Site-centric audience measurement

AUDIENCE by Crowd Science provides publishers with actionable market research. In addition to standard demographics, AUDIENCE delivers deeper psychographics, firmographics and category interests. This rich, first party data can be used to enhance ad sales, guide content creation and increase user satisfaction. Learn more →

SEGMENT + TARGET ThumbnailSEGMENT + TARGET First-party audience targeting

SEGMENT + TARGET takes ad targeting to a new level, utilizing first party audience data to create high-value, branded audience segments. Publishers can find more of their most valuable segments and transform low CPM run-of-site inventory into premium inventory. Learn more→

CAMPAIGN ThumbnailCAMPAIGN Accurate campaign effectiveness research

Close the loop on audience measurement, segmentation and targeting with campaign effectiveness. CAMPAIGN by Crowd Science delivers robust ad campaign effectiveness research in real time, including industry standard measures like brand lift and recall. Our proprietary SmartSample technology eliminates the need to allocate additional impressions for the control condition. Learn more →

Custom Research ThumbnailCUSTOM RESEARCH

More complex market research problems? Want a consultative, collaborative research partner? The Crowd Science Research Team is ready to help. We provide a full suite of traditional online market research services, including: audience profiling, site satisfaction and custom research.  Learn more →