CITRUS from Crowd Science is a holistic audience management system that improves audience measurement, segmentation and targeting for publishers. CITRUS is a first-party solution, combining survey technology with machine learning and behavioral and contextual data for better audience targeting. The result: deeper audience measurement, more run-of-site converted to premium inventory and improved ad revenue.
CITRUS enables online publishers earn more ad revenue:
- Differentiate your audience with first party data - create unique, custom segments that can’t be found through third party solutions
- Find more of your most valuable audience segments - extend your audience reach with more endemic segments
- Discover new audiences - appeal to new advertisers with non-endemic segments
- Increase CPM value of ad inventory - convert low-value run-of-site inventory into high-value premium ad space
- Improve ad targeting and optimize ad inventory - combine demographic, psychographic, behavioral and contextual data to target ads
- Maintain data control - own your audience data
Dedicated to publisher success
Crowd Science is committed to making our publisher partners successful. We make it easy to implement CITRUS with unrivaled customer support.
- Dedicated Account Managers and Researchers - Every CITRUS customer has a dedicated team committed to their success. Your CITRUS team will be your point of contact, responding quickly to sales team requests and providing proactive account support.
- Sales training - Your CITRUS team will train your ad sales team on how to use your new CITRUS-powered, first party audience segments so they can start selling right away.
- Quick start program - Unlike other platforms that can take up to 6 months to a year to implement, our technical and research staff will work with your team to quickly implement our lightweight tags and start gathering audience data right away.