Get to know your audience better
Most sites just scratch the surface when trying to understand their audience demographics. They spend a lot of time comparing their high level audience to other sites, but lack methods for understanding the varied audiences inside their own site sections or sub-sites.
With robust audience measurement, you’ll find a whole new world of unique demographic and psychographic audience attributes. This data provides new opportunities to grow, target and monetize your online audience. AUDIENCE by Crowd Science provides publishers with scientifically rigorous technology and best-in-class survey research that is used to:
- Enhance Advertising Sales & Media Kits
- Guide Content Development
- Improve Ad Targeting & Segmentation
AUDIENCE gives publishers accurate intelligence about their audience demographics that can’t be uncovered using standard analytics, behavioral inferences, or low quality surveys.
Deep audience measurement
Our innovative technology and real-time dashboard provides the deep demographic, firmographic and psychographic insights allowing you to uncover detailed characteristics of your audience like:
- Interests
- Preferences
- Lifestyles
- Attitudes
- Opinions
How it works
AUDIENCE is part of CITRUS™ from Crowd Science, a holistic technology platform that closes the loop on audience research, measurement, segmentation and targeting.
AUDIENCE is an audience measurement tool that allows publishers to gather first party audience data. Our seasoned online market research specialists have done the work of creating standardized questionnaires. Survey questionnaires are built dynamically and cover demographics, firmographics, and category-specific interests.
Survey invitations are non-intrusive and branded, served via HTML overlay providing for research rigor and a positive respondent experience higher response rates and better accuracy. Both the invitation and survey are customizable to fit the look-and-feel of your site and reinforce your branding. Your data and insights are then automatically tabulated and accessed via an online dashboard in real time.
This survey data is then combined with contextual and behavioral data from your website in our SEGMENT + TARGET engine to create first party, branded audience segments – unique segments that can’t be found on any other site but yours.
Our Science
AUDIENCE by Crowd Science has been created to take the “heavy lifting” out of survey design, sampling, managing, and configuring your research. Our automated platform, powered by SmartSample, our proprietary online research methodology provides you with statistically valid and rigorous audience measures that can be used to drive more ad revenue through ad targeting.
