As digital advertising becomes more sophisticated, advertisers are demanding that publishers demonstrate the effectiveness of ad campaigns running on their sites. Publishers must demonstrate measurable results and deliver ROI.
Crowd Science’s advertising effectiveness product provides the most accurate premium advertising solution in the industry, delivering real time results that allow you to understand and report key brand campaign metrics:
- Brand Lift: brand favorability, brand usage and brand loyalty
- Awareness: aided & unaided recall of brand and ad
- Intent: purchase intent
CAMPAIGN is part of CITRUS™ from Crowd Science, a holistic technology platform that closes the loop on audience measurement, segmentation and targeting. Publishers using CITRUS receive unlimited use of the CAMPAIGN advertising effectiveness solution at no extra cost.
How it works
CAMPAIGN provides the following key benefits:
- Add value to proposals - leverage advertising effectiveness research to increase ad spend and win more renewals
- Use less ad inventory - eliminate the need to allocate additional ad impressions for the control group
- Access real-time online reporting interface - access the current performance of your campaign anytime, even mid-campaign
- Measure true exposed/control group equivalence - mirror media plans exactly and ensure better accuracy in brand lift metrics
CAMPAIGN is an innovative real-time campaign effectiveness solution that combines our proprietary SmartSample technology, best-in-class online recruitment, and our unique SmartControl in-campaign test & control methodology. SmartControl eliminates the need to allocate additional control impressions while delivering true equivalence between Exposed and Control groups for better accuracy in brand lift metrics.
The result: highly accurate, in-campaign ad measurement that provides statistically sound differences between test and control groups.
Industry standard methodologies
CAMPAIGN by Crowd Science uses a survey-based test & control methodology endorsed by the Interactive Advertising Bureau (IAB) and the Advertising Research Foundation (ARF). Subsets of visitors are randomly recruited into two groups (test or control). Visitors for both groups are intercepted in similar locations and under similar circumstances. Statistically significant differences in brand metrics and user perceptions can thus be solely attributed to the impact of the ad campaign.
The service level for you
To give you the functionality you need at the service level you require, CAMPAIGN by Crowd Science is available two ways:
- Recall - Self-service offering. It covers primary campaign metrics: unaided & aided brand recall, brand usage, loyalty measures, and 3 custom questions.
- Impact - Full-service offering (we do the work for you). It includes all the metrics covered in Recall plus brand & ad attribute testing, creative & message recall, and more.