What are they?
Conversion Segments, a new line of segments from CITRUS, are specifically designed to help publishers reach converters for any campaign. With the CITRUS audience modeling engine, Crowd Science can identify, and target visitors that are highly likely to perform a conversion event (i.e. click an ad, download a file, visit a page or subscribe). Each Conversion Segment is individually constructed to match the needs of a campaign and it’s target audience.
To help boost performance, publishers will aim to target the particular audience a campaign is seeking to reach. By reaching the right audience, you will increase your chances of the message resonating, though only a subset will perform a certain desired action. What if you could also target those that have a higher likelihood of performing this desired action (conversion)? Crowd Science can help you do just that – target elusive converters. CITRUS can effectively create models around visitors that convert and target a higher proportion of converters – helping publishers increase campaign performance and mid-flight optimization.
- Define & target visitors that will convert
- Boost CTR performance
- Optimize campaigns mid-flight
- Minimize impression waste
- Attract new and renew business
- Become a brand favourite
- Need we say more?
How it works
Our methodology is straightforward, our science is not.
Using our conversion pixel, visitor data is gathered on those that perform a conversion event (predefined by you).
Once sufficient sample is collected, Crowd Science creates model patterns that constitute the makeup of a visitor that “converts” and uses them to match & target other visitors with similar traits. Effectively increasing your opportunities to increase visitors that are likely to covert.