How well does your mobile site
MOB provides you analytics, demographic and contextual insights about your mobile website traffic. This powerful tool is lightweight, simple to install, and provides easy-to-use features that let you understand how your mobile site visitors in a whole new way!
In just a few minutes, and 3 steps you can begin understanding your mobile audience:
- Step 1: Set Up an Account
- Step 2: Add lightweight tag to your mobile site source code
- Step 3: Enable your research project
Compatible with Smartphones
How it Works:
More Than Web Analytics
Basic analytics is a great way to observe your mobile visitor’s behaviors, but it won’t help you truly understand who those visitors are, if they are satisfied with your site, or what they came to accomplish. MOB combines analytics and robust survey technology in one lightweight tag to provide information not available anywhere else.
- What Are My Visitors Doing? Gain insights into your visitors including device type, visits, views, time spent and location.
- What is the Context? In addition to location, context helps you understand the environment your visitors are in when visiting your mobile site. Are your visitors on the road, shopping, or in the bathroom?
- How Satisfied Are My Visitors? Understand if your visitors found what they came to your mobile site for, and if they plan to return or refer others.
- How Can I Improve My Mobile Site? Evaluate the effectiveness of your content by site, section, or page. Cross-reference all of the insights you are gathering to optimize and grow your mobile site in ways your visitors will love.
Technical Requirements & Specifications
- For use on smartphones that support HTML 4/5.0 (not suitable for mobile apps)