Publishers
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Crowd Science for Publishers
Crowd Science provides deep, accurate audience insights that will give agencies and brands more reasons to include your sites into their advertising plans. This type of information also allows publishers to continuously tune their content and context while cutting research costs across the board. Publishers are able to collect data that aligns with the way they sell. This allows sales teams to differentiate their audience and ultimately improve average CPM and sell-through percentage.
Audience Profiler
In addition to basic, site-wide demographics, like age, gender, and income, Crowd Science’s Audience Profiler research app provides category-specific data, section-by-section, and hour-by-hour. Audience Profiler allows publishers to understand how audiences differ across sections of their site or parts of the day. It provides sales people with the ability to intelligently categorize, and thereby increase, the value of ad inventory.
Additionally, it’s hard to compete for campaigns when the only weapons available are age, gender, and income. Deep profile info like psychographics and firmographics lets publishers differentiate their audience along lines that are more relevant to advertisers.
Campaign Profiler
Today, campaign effectiveness solutions are expensive, full-service, and solely reactive. Crowd Science has introduced a solution that allows publishers to choose between a completely self-service option all the way up to a full service option, depending on the bandwidth and capabilities of their internal research teams.
Utilize Crowd Science’s Campaign Profiler app to give your advertisers better information on how their campaigns are doing on your sites and gain a competitive advantage over your competition.
To find out more, contact our sales team.
