There are many important ingredients in a successful research study, but the validity, and ultimately the applicability, of a particular piece of research is a function of the randomness and representativeness of the sampling.
At the heart of the Crowd Science CITRUS™ platform is SmartSample, our proprietary online research methodology. SmartSample provides a way to measure online audiences with a level of accuracy and granularity not possible with any other solution.
How it works
SmartSample uses a rigorous, proprietary online survey and sampling methodology. Modeled after rate-controller systems, it dynamically adjusts daily recruitment based on variability in traffic flow, response rates, and sample requirements. SmartSample takes industry-accepted best practices in survey research and automates them, allowing Crowd Science to do what no other survey-based audience measurement technology can: elevate survey-based online market research to the level of an accepted media currency.
SmartSample is a holistic online audience research methodology that automates:
- Probability sampling
- Sampling rate calculations
- The design and behavior of survey invitations
- Cookie management
- The length and content of questionnaires
- Traffic Weighting